About Us

Our love for watches started more than 10 years ago, days where the Rolex Submariners could still be found for 5 grand and the GMT Master were considered the less welcomed sibling of the Submariner.

Today, quality watches from various manufacturing houses are being increasingly sought after by younger and more educated collectors and the digital revolution has enabled watch trading on a global scale never seen before. However one thing that remains constant is the pursuit of quality by horology lovers worldwide.


As watch collectors ourselves, we often find ourselves scouring the web for quality straps for our beloved watch collection but our purchases have always been inconsistent. This journey has led us to the very source of strap production, the manufacturers themselves, and we work closely with them to ensure the quality of the product that is delivered to your doorstep. 

We are constantly on the hunt for value and quality and we believe that the quality of our products will bring a refreshed look for your collection, be it if you are a Seiko, Omega, Rolex, IWC, Breitling, Tudor, Sinn tool watch collector.

Based in Singapore, we are perfectly poised to offer you the value not usually seen in retailers based in Europe or USA and because of our direct ties with the manufacturers, we are determined to ensure that every watch collector gets the service and quality they deserve. 

We are always open to your valuable feedback and grateful to all suggestions, link up with us here